Jinyan Beauty Releases 2024 Global False Eyelash Industry Trends Report
Our market research team has released the 2024 Global False Eyelash Industry Trends Report, based on a survey of 2,500+ beauty professionals and wholesale buyers across 40 countries. The report provides valuable insights for brands looking to expand in the growing lash market.
The global false eyelash market is projected to reach $1.8 billion by 2026, growing at 7.3% CAGR. Key trends identified in the report include:
- Natural styles rising - 62% of consumers prefer lightweight, natural-looking lashes over dramatic styles
- Magnetic & self-adhesive lashes - DIY-friendly products saw 45% sales growth in 2023
- Sustainable demand - 58% of buyers consider eco-friendly packaging important
- OEM partnerships growing - 73% of new beauty brands prefer working directly with manufacturers
- Cluster lashes trending - DIY cluster lashes overtook strip lashes in search volume for the first time
The report highlights significant opportunities for brands that offer natural styles, sustainable packaging and DIY-friendly products. As a direct manufacturer, Jinyan Beauty is well-positioned to help wholesale partners capitalize on these trends with:
- 160+ existing lash styles with natural options
- Full custom OEM/ODM development capabilities
- Eco-friendly packaging solutions
- Low MOQ of 150 pairs for new wholesale buyers
Contact our team to request the full report or discuss how these trends can inform your product strategy.